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List of Advertising Network Companies

List of Advertising Network Companies


Whether you are a publisher or an advertiser, this great lists is for you. There are many ways to make money online by joining in these programs. If you know an ad publisher networks, please send me an email so that I can update this lists.

Most popular advertising networks

Adsense by Google - The biggest and the most profitable publisher’s program.
Adlandpro - The first program I ever joined since 2004. Not only on PPC, adlandpro offers a lot of advertising method. You will also paid $5 per 1000 impressions of your referral page, and $2 per 1000 impressions of referral’s custom page.
Adbrite - Best alternative for adsense and next in popularity.
Bidvertiser - Another alternative for adsense with same ad lay-out.
Clicksor - Pays up to 85% to it’s publishers.
Advertising.com - One of the biggest and pioneer in publishers advertising network.
24/7 Real Media - Advertiser and publisher program. Best for american audience.
Burst Media - Another program paying in CPM
Commission Junction - One of the biggest advertiser and affiliate network available wordwide.
Knoodle
- pays upto 50% of ad revenue.
Linkshare - Another big affiliate network for publishers.
Valueclick - Another great program best for bloggers.
Yahoo Publisher Network - Created to compete google adsense. Not available worldwide.
MSN Adcenter - Microsoft-own publisher network. Still on beta.

Other available advertising networks.

Accelerator Media - Accelerator is an intelligent ad network that features predictive ad serving technology.
AdAgency - The leading provider of Internet direct-response adverytising solutions
Adynamix - AdDynamix has evolved into a full-spectrum interactive provider delivering ad management, video and digital media services to agencies, entertainment clients and direct marketers.
Adengage
- Engaging internet advertising
Agenta - Agenta is an easy and powerful way for you to unlock the revenue potential of your website or blog.
Adknowledge - Expand your reach beyond Google and Yahoo by accessing Adknowledge’s multi-channel behavioral targeting network.
Adpepper - The e-advertising network.
Adsmart - Digital marketing made clear
Adtegrity - Get paid for your hard work! Maximize the value of your traffic and build revenue with us.
Affiliatefuture - If you are responsible for a website and want to increase its earning potential, join AffiliateFuture’s network to earn more revenue from your visitors.
Affiliatesensor - Get the ease of Pay-Per-Click publishing
Azoogleads - The leading performance-based marketplace
Bannerconnect - Advertising without boundaries
BardzoMedia - BardzoMedia is a world wide focused advertising network that can help you monetize your U.S, Canada and Europe internet advertising inventory on an exclusive or non-exclusive basis.
BlinkAds - BlinkAds is an online media company dedicated to client services
BlueFN - Blue FN, LLC. is the financial services industry’s leading Cost-Per-Action (CPA) Advertising Network with a targeted high-quality publisher base and top brand name financial services advertisers.
BlueLithium - BlueLithium is the data driven performance marketing company.
Casale Media - Advertising online is better here.
Chitika - See how you can fulfill your brand advertising and direct marketing goals in one program.
ClickBooth - Publisher CPA and affiliate networks.
Clickshare
- In the Click-Share advertising marketplace, you decide where to target your ads and what price you want to pay per click.
ClickXchange - Turn your site traffic into cash!
ContexWeb - Online advertising exchange solutions.
CPX Interactive
- CPX Interactive is a progressive online ad network, dedicated to optimizing revenue generation for both its Advertisers and Publishers.
Enhance - Expand your pay-per-click search campaigns now.
Esource Media - As Publisher Partner you get access to over 50,000 advertisers and earn 70%.
Etype Europe - eType is the UK’s leading online advertising sales house
Etype USA - eType USA holds exclusive advertising contracts with a number of the world’s largest and most respected websites.
Expoactive - Start Advertising Your Website With ExpoActive In 5 Minutes!
Fluxads - Guaranteed on-time payments.
Hyperbidder - The Only Ad Auction Network where all bidders win!!!
IncentaClick - Our Goal is to bring your online advertising campaign to the next level
Industry Brains
- Leverage your premium online content to generate additional revenue from contextually targeted ads that are consistent with your brand
Interclick - Transparent ad network.
JoeTec - JoeTec is a full service online marketing company. We specialize in display advertising and lead generation for our many clients across many different verticals.
Kontera - Leader in content link advertising.
Mamma Media Solutions - With Copernic Media Solutions you’ll find the Internet advertising and marketing tools you need to boost your site traffic and drive revenue. MaxBounty Affiliates - with MaxBounty earn revenue from advertising sponsors on a pay-for-performance basis.
Mirago 2 revenue streams - Geo-targeted organic / Pay-Per-Click (PPC) search and contextual results.
MIVA AdRevenue Xpress - Earn more Revenue from your web site with MIVA MC
Nixxie - UK’s first contextual advertising company
Oridian - Online media solutions
Oxado
- Oxado enables you to insert contextual ads on your website within minutes
Paypop-up - Every Visitor to your Site is a Potential Customer!
Popup Traffic - Popuptraffic is the intelligent way to make extra cash from your website traffic.
Quigo
- Content-Targeted Ad Serving and Search Engine Marketing Solutions
RealCastMedia - We represent over 500 Web sites and serve 300 million monthly impressions.
RealTech - Network Your revenue syncronized
Revenue Pilot - RevenuePilot provides you with the most innovative, efficient and effective way to monetize your traffic.
Righmedia - Interactive advertising and transparent marketplace.
Searchfeed - A leader in pay per click search engine advertising, Searchfeed.com helps online advertisers attract targeted leads while offering Web publishers a greater opportunity to monetize Internet traffic.
Share A Sale - Real time reporting - On time payments.
TargetPoint - Increase your advertising profits
TextLinkAds - Make more money by selling text based ads.
Tremor - Network A seismic shift in advertising.
Tribal Fusion - The smart site representation company.
Valueclick Media - Quality, control and a robust publisher platform make ValueClick Media a trusted partner to earn the most revenue from every form of online advertising.

Archive for the ‘Millionaire Mindset’ Category

Archive for the ‘Millionaire Mindset’ Category

Capacity Increases Opportunity

The funniest thing happened to me the other day. It was extremely random, but also amazing and you will want to hear this.

I caught the train home from church (where I played guitar at) and I was carrying my guitar. I was walking home and I was just opposite my house on the other side of the road when a car pulls up. I thought the guys were asking for directions so I went over to them. The man in the passenger side said to me “Hey man, do you want an amp?” and I was like “Yes!” and then he was like “How about a microphone stand and a microphone???” and again I was like “YES!”

Turns out on of the 2 guys (in their 20’s) was moving away to indonesia to live the dream and go surfing and just hang out. He just moved out of his house and was trying to get rid of all of this stuff. So I said “whatever you are giving away give it to me” so I got all of this free stuff.

Here is a list of everything I got for FREE

  • A 70 Watt Guitar Amp
  • A nylon String Guitar
  • A kitesurfing kite
  • A set of golf clubs and bag
  • Snowboarding gear (boots, straps, helmet, goggles)
  • Microphone Stand
  • Microphone
  • Dvd Player

So this was my lucky day. I was over the moon. But don’t worry I am getting to the point really soon. See the reason I was so happy is because all of this stuff I can sell on ebay and make a fair amount of money from. My capacity is that I can sell things on ebay, and it is this skill that I have that made this opportunity a lot bigger than if I was just getting free stuff.

I have no use for a kitesurfing kite, or a set of golf clubs or snowboarding gear. But because of my capacity to be able to sell things the opportunity increased for me. Instead of just getting some free stuff, I got stuff I could sell and get some money for. Now I really need the money badly so this came at the perfect time. I am hoping to make about $500 on all this gear and put it towards a ring I am saving up for for my girlfriend.

So as you increase your capacity then your opportunities will increase. You will go from just getting a guitar amp (figuratively speaking) to getting a whole lot of stuff and turning it into money.

How do you increase your capacity?

Increase Your Skills - My skills to use ebay and the internet/computers (which is not a skill to some, but some people find it very hard) increased my opptortunity. As you increase your skills then your opportunities will begin to increase. Look for areas you enjoy and increase your skills in those areas, that way when opportunities come you will want to take them because they are areas you are interested in.

Increase Your Ability to See and Take Opportunities - As soon as these guys started offering me stuff my mind wents like this “I can sell all this stuff on Ebay and make money”. I saw the opportunity to make a fair amount of money straight away and therefore I tried to make the most of it and get everything I could.
As soon as something comes your way be thinking “How is this an Opportunity” and then be thinking “How can I take this opportunity” for me it was getting EVERYTHING they were giving away. For you it might be something different.

Every situation is life can be an opportunity for something, you just need to be able to see it and act upon it and take the opportunity. Get good at seeing things for the opportunity they really are and taking that opportunity.

Give - Giving to others increases your opportunity. Because by tithing and giving you open room in your life for blessing to come. If you life is full then you can never take opportunities because you don’t have room for them, however if you give 10% then your life is not full and when opportunities come then you are there to take them and increase.

I am a christian and I tithe 10% and I recommend everyone who wants to be a millionaire starts tithing 10% of everything they earn to any church, charity or local community of their choice. Tithing opens up doorways for opportunity.

So remember every situation is an opportunity, learn to see them and take as many opportunities as you can.

Coach Carter Speech - Our Deepest Fear Is Not That We Are Inadequate

Coach Carter Speech - Our Deepest Fear Is Not That We Are Inadequate

This “Our Deepest Fear in Not That We Are Inadequate” speech can be found on the movie Coach Carter, but it was originally spoken by Nelson Mandella in 1994.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous?Actually who are you not to be? You are a child of God. Your playing small doesn’t serve the world. There’s nothing enlightening about shrinking so other people won’t feel insecure around you.I discovered this speech while watching the movie Coach Carter which is without a doubt one of my favourite movies. It is inspiration and it pumped me up to be all that I can be. I hope that it pumps you up to be all that you can be in every area of your life.

We were born to manifest the Glory of God that is within us. It’s not just in some; it’s in all, everyone. And as we let our own light shine we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Nelson Mandela, 1994 Inaugural Speech

I chose this speech as the starting post of my website “Fool’s Wealth” because I believe there is a power in this speech that resonates within everyone. Everyone wants to be something great and do something great, but often the troubles of life stop us from ever stepping out to be all that you can be.

I believe that everyone of us can be wealthy and with this wealth we can change the world for the better. But often we are so scared at losing wealth that we never step out to get it. I believe you don’t have to have a degree to be wealthy, you don’t have to have an IQ of 150 to be wealthy, heck you don’t even have to have a highschool education and you can be wealthy.

We so often don’t want to take risks because we are afraid of looking like fools. Well I’ve got some news for you…you are all fools anyway. Everyone stuffs up, everyone is a fool (even me). So stop worrying about looking like a fool because the only fool is the person who does nothing.

So in this site I am endevour to teach each and every fool the secrets to making a million dollars and becoming wealthy. I also intend to teach each person not to be a greedy and selfish person but be be generous with their wealth in such a way that they can make a lasting positive impact on the world in which we live in.

So if you want to be wealthy, but never thought you had what it takes, then let me teach you. Any fool can become wealthy, I am going to show you how.

The Secret To Making Money Online

The Secret To Making Money Online

There is a secret to making money online that millionaires all over the world are using, and that is this - having a database of targeted people who you have regular contact with through a weekly, bi-weekly or monthly email newsletter (e-zine). There is two reasons for the success of this method. The first reason is that you now have a (hopefully) large targeted audience of people who are all interested in the same thing (for me I have an audience of people interested in finances). The second reason is that you have a database of people who trust you.

Targeted Audience

People want to market their product to an audience who they know wants to buy their product. This is what you are creating. You are creating a targeted audience from your niche (area of interest) that you yourself can market with your products (or affiliate products…click here to read more on affiliates). This also allows you an avenue to market other people’s products. People will often spend between $0.10 - $0.25 per person to send out an advertising email to your targeted audience. If you have 10,000 people subscribing to your newsletter then you can easily make between $1,000 - $2,500 for each email you send (and you could send about one per week)

Trusting Audience

Studies have shown that people are more likely to buy from someone they trust than someone they don’t know at all. If you have an audience who you have contact with each week then they will come to know you and trust you. When they trust you they are more likely to take your advice and buy things from you…then you can make some money.

Now that you know the benefits of building a database and sending out a weekly newsletter let me show you
How to Build a Weekly Newsletter:

Join a Database Service

Many hosting sites have database services built into them from which you can collect names and send emails however their options are limited and can often take a lot of time to manage. There are many services online which offer you easy management of your database and many options for sending emails.
I would recommend to steer clear of the free databases, because even though they are free, they are limited and also your database is owned by them (not you). YOU WANT TO OWN YOUR DATABASE! and on many of the free services you cannot transfer your database to another service. So sometimes it pays to pay.
I use a service called Constant Contact and I would recommend it to anyone.

Have a Signup Form On Your Website

Your website attracts people (known as traffic). Your goal is to somehow convert your traffic into subscribers of your newsletter. In order to do this you need to have a simple signup form on your website where people can sign up for your newsletter. Have a link of every page of your website to a ’sales page’ which pitches your newsletter and gives people a way to sign up. Your goal should be to get 10,000 names…with 10,000 names you can easily become a millionaire.

Give Away Something Free

This is one of the most effective tools to get people to sign up for your website. People love free things and will happily sign up to receive your newsletter to get whatever you are offering. I currently offer a free report on my website as a reward for signing up…hopefully soon I will offer something of more value for free (an e-book or an audio teaching cd)

Send a Weekly Newsletter

Now that you have people’s names you need to be in constant contact with them (I recommend once per week, some people send newsletters bi-weekly or monthly). Send them a newsletter relevant to the website they signed up from. Give away FREE information in these newsletters. I know…you might be thinking how can I make money by giving away things…but you will. Give your people great content that helps their lives, make your newsletter valuable to them so they look forward to reading it every week.

Not Too Bad, Not Too Good

Offer content that is valueable to the reader. The worst thing that you can have is an email where people delete it straight away because they know it is useless to them. So have good content
The next worse thing is for someone to ’save’ the email because the content is too long, or too good to read now. So offer them good content but content that is easy to read and not too valuable.

So now that you know how to get subscribers and how to send out a weekly email lets go through the thing you will really really want to know and that is

How to Make Money From a Weekly Newsletter:

Run Advertising

You can run advertising on your newsletter and charge people for the ads you put in their. You can put ads which are 2-5 lines long, or you could put simple classifieds in your newsletter. Depending on how many people you have as subscribers you can charge accordingly. I am not exactly sure on the amount you can charge for an advertisement as I have not done it myself yet. But ask around and see.

Tip: Try to charge at a higher rate first. It is easier to lower your rate as you bargain than to raise your rate

Sell Affiliates

Instead of getting other’s to advertise their products and make lots of money on sales, why not advertise people’s products for them and then take a commission for each sale? ClickBank offers up to 75% commissions for those who refer people a product and make a sale.

This can often make you more money when you start off. For example I made $80 from selling affiliate programs but only made under $1 in my first 2 months of my website.

Send Solo Ads

I spoke about this before when we talked about a target audience. People will pay you often between $0.10-$0.25 per person to send out advertising emails to the people on your database. If you have 10,000 people then you could quite easily make $1,000-$2,500 from one email…couldn’t you?

There are many websites out there that offer this service to you (renting your database out) and to those wishing to send the emails.

Sell Your Own Products

Selling your own products is a great way to both make money and to build your database. If you have an audience that know and trust you then you can fairly easily sell an e-book or an audio teaching series. Why not offer your subscribers a discount just for them (and for this week only) to increase your sales.

Helpful Tips:

  • Make sure you grab the name and contact details of every person who buys your product so you can send them your newsletter each week.
  • Give people a commission for selling your product, then you are not just limited to your database but you are unlimited.

So this is the secret to becoming a millionaire: Having a database of 10,000 and having regular contact with them to offer them FREE information and to advertise your products, affiliate products and other people’s products to make an income.

What Is The Stock Market

What Is The Stock Market

What is the stock market? This is a great question. Being a budding stock investor myself I went on a search for an answer to the question “What is the stock market”. I believe that what I have found will help any beginner in understanding what the stock market it and how it works.

WHAT IS THE STOCK MARKET?

The word stock simply refers to a supple. You can have a stock of anything you want (from pencils in your pencil case, to clothes on your wardrobe). In the financial market stock refers to a supply of money that a company has raised. This supply comes from people who have given the company money in the hope that the company will make their money grow.

A market is a public place where things are bought and sold. The term “stock market” refers to the business of buying and selling stock. The stock market is not a specific place, though some people use the term “Wall Street”—the main street in New York City’s financial district—to refer to the U.S. stock market in general.

WHY DO COMPANIES SELL STOCK?

If a company wants to grow and expand then they need money to do that. They might need money to build factories, or shops or to hire more workers. In order to do that they need money, they could go to the bank and get a loan but then they would be in large amounts of debt. Instead, they can sell the business to get more money, but continue to control the business. How? They sell it to hundreds and even thousands of people in what is known as shares.

If you have a pie and you cut it into 100 pieces (it must be a pretty big pie), then each person would have a ”share” of the pie. It is the same with companies. Companies sell shares to people. Say a company sells 100 shares and you own 1 share then you would own 1% of the business. People who buy the stock (or the shares) are giving the company the money it needs to grow and expand.

WHY DO PEOPLE BUY SHARES?

The people who own the shares own a part of the company they have shares in. Therefore whenever the company makes money the shareholders (the people who own the stock/shares) get part of the profits that the company made. If the company makes money then the stockholders share in the profits and over time owning stock will earn people more money than leaving their money in the bank or making other

Stockholders in a company also usually have voting rights. They vote on such issues as who will be elected to the board of directors—the group of people who oversee company decisions—and whether to buy other companies. Stockholders typically have one vote for each share they own. Every vote counts, but a stockholder with 5,000 shares will have more influence on the company than someone with only one share.

WHAT ARE CAPITAL GAINS ON SHARES?

As a company makes money, the value of its stock goes up. It is similar to if you owned a restaurant. If your restaurant started off making $50,000/year then you might be able to sell it for $500,000. But say later on your restaurant was earning $100,000/year, then the resaurant might well be worth $1,000,000. It is the same with stocks, you own a percentage of that restaurant so as their profits increase your ’stock’ becomes more valuable as it is part of the business. This increase is value is called ‘capital gains’

Well I hope that helped explain some things about the stock market and I hope you now understand what the stock market is and how it works on the most basic level. Please leave any comments and questions below.

Investing In The Stock Market For The Long Run

Investing In The Stock Market For The Long Run

My mum always told me “You need to invest in the stock market for the long run“. My mum loves the stock market. She has all her retirement money in the stock market and she makes a fair amount of money (around 25% per year over the last 3 years). She is always trying to give me advice about the stock market and I thought I would share her number one tip with you guys today. And that is this:

“When investing in the stock market be in it for the long run, a minimum of 5 years”

This is because the stock market is constantly fluctuating, going up and down. If you only invest in the stock market for 1 year then you could get a bad year an lose a lot of money. However, if you invest over 5 years or 10 years then the stock market always eventually goes up. It averages about 11% every year. However, this year it has gone backwards and lost people a lot of money.

The stock market is a great tool for a retirement plan, or for making some extra income on this side. Many people make money from the stock market as the full time income and you can do this too if you want, it just takes some training, some practice and a lot of determination. But the stock market is perfect for a long term investment such as retirement, or a college fund, or saving up for a house in the future.

Here are some tips about investing in the stock market for the long run.

Have a long term goal

Many people want to get rich quick. But few people ever do. Have a long term wealth goal that is achieveable. Have something you can diligently work towards and that you can achieve and be happy with. Don’t set something too high (like I often do), but set something achievable and attainable.

Be in it for the long run. Don’t just try to make $10,000 in your first month. Try and make $1,000,000 in 20 years. The longer you are in the stock market the more it works for you because you begin to earn interest on your interest. As you earn more interest you earn more money, when you stocks go up or you get some dividends then re-invest it back it. Watch your money grow and grow and grow until you are wealthy. But have a long term goal…not just a short term daydream.

Buy, buy, buy on a consistent basis

The stock market will go up and it will go down, but you need to invest on a consistent basis. If you invest money in the stock market every month, then even when the stock market drops it is not bad for you because you have an opportunity to buy at the low points and make money. If you just invest once, then maybe it might crash for a bit and you have to wait for it to go back up again. If you invest all the time then you get to experience the highs of when the stock market shoots up and you also get to take advantage of the lows and buy stock cheap and make more money.

Don’t have unrealistic expectations

I covered this a tiny bit in point #1, but don’t have unrealisitic expectations of the time it will take, the percentage you will get and the overall money you will make. Have a realisitic goal that you can diligently work towards, don’t just have a daydream about how you want to make $1,000,000 in 5 days from the stock market. Remember being in it for the long run is the key to success in the stock market.

Have realistic expectations so you won’t get disappointed and give up, if you have realistic expectations then you can celebrate your successes and be motivated to continue on your long term journey towards wealth.

So if you want to invest in the stock market, stop thinking just short term and invest in the stock market for a long period of time, at least 5 years.

SEO ELITE IS A SCAM

SEO ELITE IS A SCAM

Before you like knowledge discover for your plaudit list to acquirement SEO ELite, Please anticipate my Honest psychotherapy of SEO ELite and fulfill your possess judgement.

First of every communicate yourself this question: “Do you dead adulation your website?” whatever bodies knowledge acquisition this catechism actualised child and silly, but dead communicate yourself and acquisition an answer. If the acceptance is “No”, “not that much” or “I dont know” you crapper yield this artefact pertinent today afore you change your instance in article you are not enwrapped in.

If you dead adulation your website, for sure, you would craving your cavity to be not lonely indexed by google, but additionally surpass aery for a emphatic keywords you desire it to surpass high! that is Atlantic SEO ELite comes in! It is not a delude because: SEO ELite is reachable to use!

SEO ELite is the prizewinning SEO software.

Now retard a time Anton, how do you apperceive its the best??

well Sir, if you craving to psychotherapy how unexceptionable a code is, ground dont wager how the cavity does in google??, reserved heraldry SEO software, or prizewinning SEO software, and you module wager for yourself.

Now go and intend your SEO ELite and kibosh redemption your cavity scream because no visitors comes to visit!

Search Engine Optimization

Search Engine Optimization

Today there will be millions of searches performed on the Internet, many of them looking for exactly what you are selling. The process of getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. SEO.com is recognized as a world leader in the art and science of search engine optimization by Fortune 500 companies, emerging Internet entities, small businesses, and professional firm

Video Search Engine Optimization:

Video Search Engine Optimization:

Video search optimization is fascinating. Why? Because it allows search marketers to relive the early days of search engine optimization (SEO). And, because Video SEO presents a unique challenge for search engines, who must address the problem of indexing rich media content which resides on most Web sites today and is not very search engine spider-friendly.

With the rising popularity of video hosting and sharing sites (like YouTube), as well as the advent of Universal Search, which includes the placement of videos, photos, blog entries, news stories, and other search verticals on the main search engine results page (SERP), video has an increasing chance of being found and seen online – and optimization is an advertiser’s answer to HOW. With the large amount of video online, it is important for companies to understand the things they can do to help get their videos get noticed now – and in the future.
While online video has proven to be popular with many audiences, the heavy viewers come from a younger demographic, meaning we should expect this medium to increase in effectiveness as this demographic ages and more consumers shift from TV to online video. Recent findings released by Ipsos MediaCT from MOTION showed that the PC is slowly encroaching on other visual media, as screen time spent on a PC nearly doubled its overall share with digital video consumers since early 2007. This report also found that the percentage of video consumed on TV among online video viewers declined from 75% in February 2007 to 70% in February 2008.

There is no doubt that online video is all the rage now. The younger generations epitomize self-promotion. They publish their thoughts, private photos and videos, and even relationship statuses, online. Unlike baby boomers and older generations who are voracious content readers online, the younger generation tends to ‘scan’ text content and definitely prefer more easy-to-digest content formats – like podcasts and videos. As a result, we have seen video content proliferate. In fact, Internet users in the US watched 11.5 billion online videos in March 2008, up 13% over the previous month (February 2008) and 64% over the previous year (March 2007), according to comScore Video Metrix. That is an average of 83 videos watched per viewer during March. And, according to eMarketer, a total of 154 million people are expected to watch online videos this year, which is one in two Americans. By 2012, this audience is expected to grow to 190 million! And, as is customary in the online world, where there is content, there are interested searchers and where there are interested searchers, there are advertisers attempting to target them. And, where there is competition, there is a need to stand out, hence the need for optimization.

Currently, video search optimization is in the same stage as search engine optimization (SEO) was back in 1998: its infancy. Today standard search engines are indexing video and other digital media content using: file names, Meta tags (video title, description, and keyword tags) and surrounding page text content. In most cases today, the video tags can be unlimited and the content can be unrelated. Like early SEO, many online marketers have begun to overuse keyword tags and also are attempting to use unrelated, but high-traffic keyword terms to help their videos rank higher. For example, I noticed an online YouTube producer use a popular politician’s name as a tag on a humorous non-political, unrelated video to gain ranking – and it worked to help the video gain traffic quickly! This and keyword overuse are tricks of the trade that I have seen work to help videos become popular virally, tactics that, in standard search engine optimization, will get you penalized in the search engines and are considered to be Black Hat tactics.

In fact, on his TechCrunch.com blog, Dan Ackerman Greenberg, an employee of viral video marketing company The Comotion Group, writes about the secret strategies to create viral videos on the Web, a brutally honest posting that has now received a bit of negative attention on the Web. These ‘strategies’ include using “fake headlines.” The tip from Greenberg: “Titles can be changed a limitless number of times, so we sometimes have a catchy (and somewhat misleading) title for the first few days, then later switch to something more relevant to the brand. Recently, I’ve noticed a trend towards titling videos with the phrases ‘exclusive,’ ‘behind the scenes,’ and ‘leaked video.’” And, there was a rumor circulating that advertisers were purposefully manipulating YouTube thumbnails to include pictures of swimsuit-clad women, which Greenberg proves to be the case: “YouTube provides three choices for a video’s thumbnail, one of which is grabbed from the exact middle of the video. As we edit our videos, we make sure that the frame at the very middle is interesting. It’s no surprise that videos with thumbnails of half naked women get hundreds of thousands of views.”

The use of these questionable tactics pose the same issue for advertisers that many Search firms faced when struggling to address early SEO problems – how to beat the black hat spammers and ensure that relevant content to selected keywords is ranked as such. Also, like the early SEO days, the engines will catch on to these tactics and qualify them as black hat ones, and engines will then change their algorithms, leaving those marketers in the dust. Regardless of what tactics a business currently chooses to use to optimize their videos, if smart marketers are thinking about this, then they are thinking one step ahead of the engines. And, they can currently plan for what will be the second stage of video search optimization, which has already begun on a range of video search engines online.

The recent slew of video search engines and hosting sites, such as Blinkx, Truveo, Everyzing, and Pixsy are attempting to address how to provide relevant video content using new technology. Various forms of imagery recognition, text recognition, facial recognition, and auditory recognition software have been developed to allow engines to ‘read’ online videos. Engines will be able to actually crawl inside a piece of digital media and recognize faces, words, and visuals. The use of imagery recognition will help boost a video’s branded ranking by reading logos and the like, and it also means that companies with celebrity spokespersons in their videos will be recognized and ranked for it. One of the many things the video search engines will have the ability to do is physically recognize popular faces and then index the spokesperson in connection with the related company. And, we all know celebrities are searched quite often online. So, these high search counts and a recognizable celebrity video could certainly help to boost a company’s video ranking.

Today, most interactive marketers are still attempting to grasp the large amounts of data presented by SEO and SEM. Many are paying attention to the hot debate of video advertising formats – pre-roll vs. overlay, etc. Not many are paying attention to this very important topic, which will allow a company to leap ahead of the competition – getting online content – whatever form it may be – FOUND, especially when searching through the millions of online videos. What’s the use of spending time debating whether you should hire talent for your company’s instructional videos vs. using an employee? Or, why worry about the file format or key message? If your video is not found online, then you are out of luck and the rest of your production worries do not matter so much in the end. So, what can you do to make sure your video does not get lost in the netherworld of the Internet?

Well, you can start with the first generation video optimization tactics I discussed above. Optimize your video’s filename with your most important keyword and not an unknown numbering or naming convention only you understand. Add targeted and relevant title, description, and keyword tags to your video – on all sites you publish your video online. And, when a video is housed on your own Web site, optimize the related text content surrounding it. If there is none, add some!

But, don’t forget, you can get ahead of your competitors by thinking ahead of the search engines. If you anticipate what the engine’s next move will be, then you can prepare your videos to be optimized for the long run. Doing so means that you must begin to think about what is becoming known as second generation video optimization – a practice that many video search engines are already participating in, as mentioned above. The use of imagery recognition, text recognition, and auditory recognition will change the way many think about putting their videos together.

What does the use of this technology mean? It means that you should be thinking about the optimization of your video from the project’s conception. Your spoken words and on-screen headings should be optimized to include the video’s main topic keywords. This means that a company must identify the video’s theme and topic from the beginning and perform keyword research to see which keywords included in the video will go the farthest for a company’s specific online performance goals.

Following these tactics will help any sophisticated marketer get ahead and remain ahead of their competition. And, learn more by watching our series on Video Optimization right here on SearchEngineOptimization.com!

BECOMING NO.1 IN GOOGLE

BECOMING NO.1 IN GOOGLE

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